| 1 | Ideation and Opportunity Identification | Generate creative ideas for products or features by identifying market needs, customer pain points, and business opportunities. | Idea backlog, market opportunity analysis, problem statement. |
| 2 | Market Research and Customer Validation | Validate ideas through deep market research and customer feedback, identifying early adopters (fastest buyers) and high-value customers (highest payers) to confirm demand. | Market analysis report, validated customer personas (including early adopters and high-value segments), concept testing report, lead scoring model. |
| 3 | Product Definition and Requirements Gathering | Translate validated ideas into a clear product vision and requirements, aligning teams and incorporating features for early adopters and high-value customers. | PRD (with early adopter/premium features), business case, user personas, MVP roadmap. |
| 4 | Prototyping and Design | Create prototypes to visualize the product, validate user experience, and tailor designs for early adopters and high-value customers. | High-fidelity prototypes, usability testing report, design specifications. |
| 5 | Development and Iteration (MVP Build) | Build a functional MVP to test core features, optimized for early adopters and high-value customers, enabling rapid iteration. | Functional MVP, sprint reports, initial QA results. |
| 6 | Testing (Alpha, Beta, and Qualification) | Validate the product through comprehensive testing, including A/B testing, to ensure quality, usability, and market readiness for early adopters and high-value customers. | QA report, beta testing feedback, A/B test results, test market results. |
| 7 | Go-to-Market Strategy and Launch Planning | Develop a strategic GTM plan to secure first customers, targeting early adopters (fastest buyers) and high-value customers (highest payers), while preparing for mainstream market challenges. | GTM strategy document, marketing assets, sales training materials, chasm mitigation plan. |
| 8 | Product Launch | Execute the market introduction to drive awareness, secure first customers, and optimize via A/B testing, while monitoring for early chasm risks. | Launch campaign execution, performance report, customer feedback summary, A/B test results. |
| 9 | Growth and Scaling | Expand market share, scale operations, and address Crossing the Chasm pitfalls, while monitoring for the Valley of Death and iterating via A/B testing. | Performance dashboard, updated roadmap, operational scalability plan, chasm mitigation report, Valley of Death assessment. |
| 10 | Continuous Improvement and Lifecycle Management | Optimize the product, manage its lifecycle, and monitor for Valley of Death risks, retiring it strategically if needed, with iterations based on A/B testing. | KPI dashboard, updated roadmap, retirement plan, lessons learned report. |